Monday, April 25, 2005

Austin Pop Takes Aim at Target

In rummaging through the "1-Spot" section at Target yesterday, I noticed they're now selling $1 CDs in addition to $1 DVDs of Jack Benny and Dick Van Dyke reruns. Representing Austin's fertile pop panorama are specially packaged versions of the Real Heroes' Greetings from Russia and Kissinger's Charm. Although the bands aren't going to realize a windfall on such a low price point, this unique marketing arrangement gives them national distribution and offers potential listeners a chance to check out an unknown act for cheap.

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