Thursday, July 12, 2007

Whole Foods' CEO Posts Self Into Corner

It seems Whole Foods Market CEO John Mackey has a thing about posting anonymously to newsgroups.

In building their case to block Whole Foods' planned buyout of Wild Oats, the FTC discovered thousands of posts Mackey made to Yahoo! stock groups using the pseudonym "rahodeb," an anagram of his wife's name. And I thought I spent too much time dicking around on the Web!

Some of the posts deride Wild Oats, while others laud Whole Foods. Mackey insists he was just having fun and did not post any proprietary information. Unfortunately for him, a CEO spouting off anonymously on the Internet is a leggy news hook regardless of legality.

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