Think EMOTION, Not Facts

If you get all your news from TV, you are likely to wind up being a bigger moron than someone who doesn’t get any news from any source ever.

That’s because of people like Regent Ducas, the new VP for news at KTVT, Dallas/Fort Worth’s CBS affiliate. On Friday, former Dallas Morning News TV columnist Ed Bark unearthed this memo from Ducas two days after it went out to staffers.

"As we're doing live shots and writing . . .

Think: EMOTION & Conversational.

Viewers (people) remember emotion, not facts . . .

Critical facts are important, not all facts are.

I've seen a little too much 'police speak' or 'court speak.'

The suspect faces charges of blah, blah, blah, . . . no one will remember this fact and it's not that important . . .

If the suspect faced the 'death penalty' or capital murder charges, etc.' . . . then that would be important . . . but, for the most part, someone's next court date is not . . .

Think emotion . . .

This neighborhood tonight is in a state of panic, not sure what do to (sic) next.

Fans have decided to stay away from the ballpark, they'd rather spend their money elsewhere.

Feel free to stop by, email or talk about any of this."

Neighborhoods in panic? I smell May sweeps!