Sunday, June 12, 2005

In-N-Out Update

True to their customer-friendly nature, I received this prompt e-mail reply from In-N-Out Burger regarding the possibility of expanding into Texas:

"Although we are unable to confirm a site in Texas at this time, we plan on expanding as far as we can, and particularly into areas in which our customers have expressed interest. As such, we are happy to let our Real Estate Department know that you are anxious to have an In-N-Out Burger® location in Texas!"

That, of course, is a public relations answer, but no company in its right mind is going to officially reveal expansion plan specifics prior to closing the deal. After all, I could be a spy for Whataburger for all they know.

Incidentally, Whataburger will have to get its act together if In-N-Out comes to town. In terms of quality, the Corpus Christi-based chain's product fares well against existing fast food outlets in Texas, but consistency varies wildly from store to store. Some Whataburgers run like a well-oiled machine, while others sputter about like an old lawn mower. I've never been to a middling In-N-Out Burger.

Based on their feedback, I'm going to predict we'll see an In-N-Out Burger somewhere in Texas before the next presidential election. Even if that doesn't pan out, California burger fans will be happy to know that Fatburger has announced plans to build in Austin, San Antonio, Dallas/Fort Worth and Houston.

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