Saturday, November 17, 2007

A Royal Blunder

Kate: I first noticed this billboard while driving on I-35 south, where it stood out because of the dazed expression on former UT football coach Royal's face. The poor guy, I thought, probably didn't expect to end up looking like that in this ad campaign. But not being a native Texan or a particularly huge football fan, I didn't notice the sign's most glaring error until I showed Greg the billboard. His exclamation "They misspelled his name!" almost caused me to swerve off the road - not because I was appalled by the copy editing error so much as the volume of the observation.

Greg: Well, what do you expect, Kate? This is Darrell freakin' Royal we're talking about. The Longhorn brain trust loves this man more than Jesus and the Beatles. They put his name ahead of our nation's war dead on the football stadium and he's not even dead yet. I thought the worst local copy editing error one could make was to spell Stevie Ray Vaughan's last name "Vaughn," but this is worse. The deer-in-the-headlights look on the man's face makes me feel sorry for him even though he undoubtedly scored a rather large check for his services and probably doesn't care that one of the world's largest media conglomerates can't spell his name right.

Kate: The thing that gets me about these billboards - that's right, there are at least two of them in Austin - is that Time Warner has been making a point in their recent campaign of stressing their local connection with the "we think like you" messages. Here's what I think - someone needs to do some basic fact-checking.

Greg: I never thought I'd find myself defending the honor of Coach Royal, but I hereby challenge Time Warner to a dual!

This post simultaneously appeared on Lone Star Kate

UPDATE (12/2/2007): My pal Kent B. pointed out another typo on the Royal billboard. The "K" in "Darrell K Royal" is not a middle initial and therefore should not be followed by a period. The "K" is a tribute to Royal's mom, Katy, who died of cancer when he was still a baby. So not only did Time Warner misspell Royal's name, they insulted the memory of his mother.

1 comment:

Melanie said...

Did you mix up duel/dual on purpose? If so, hee hee!