If you have last minute holiday shopping or seasonal dining to do, be very careful. There's a song out there with its eye on your wallet.
According to this consumer blog entry from KVUE News anchor Terri Gruca, music can influence your purchasing decisions and businesses everywhere are searching for the perfect cut to make you hand over the dough-re-mi. "Research has shown it can make you feel sophisticated, wealthy or, if you're really caught up in it, music makes you forget how much you're spending," Gruca asserts.
It doesn't take science to make a believer out of me. I once purchased and consumed three corn dogs at a traveling carnival in the parking lot of a shuttered Woolco all because the Tilt-A-Whirl DJ was playing "Rock and Roll, Hootchie Koo" by Rick Derringer.
Friday, December 19, 2008
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