Seeing and hearing the 1964 Screen Gems logo with its proto-synth score by Eric Siday takes me right back to the earliest days of my lifelong affair with television. Somehow, the logo evokes way more nostalgia than the TV shows that preceded it. Perhaps the logo's incidental, effervescent nature makes it feel like a more authentic totem to my lost childhood.
Sadly, not all of my generational contemporaries remember the Screen Gems logo with such fondness. In fact, some are downright terrified by it. Brave filmmaker Rodney Ascher chronicles the horror in his short documentary, The S From Hell.
Thursday, January 28, 2010
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