CNN reports that beloved Sesame Street character Elmo has joined the war against H1N1 flu. So has Gordon, but apparently he's no longer the stuff of sexy news pegs.A previously developed PSA campaign encouraging kids to wash their hands and sneeze into their arm bends is being relaunched as part of the federal government's pandemic flu response. You can view the four TV spots at flu.gov. Now that Elmo is enlisted in the H1N1 battle and Cookie Monster is fighting obesity, I'm thinking Oscar would be a perfect spokesgrouch for a campaign against pubic lice.
"We are thrilled to partner with Elmo, Gordon, and Sesame Workshop again to emphasize the steps kids and their parents can take to stay happy and healthy this school year," says U.S. Health and Human Services Secretary Kathleen Sebelius in a prepared statement.
Man or Muppet, we bureaucrats are always "thrilled to partner."
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