Friday, August 14, 2009

Hat Creek lassos former Arby's sign


Kate called me in Atlanta earlier this week to say the former Arby's "big hat" neon sign on Burnet has a new lease on life thanks to Hat Creek Burger Company. I couldn't wait to see the sign for myself because that's just the kind of dork I am.

I think the design is pretty smart overall. While I wish they could've used neon, I imagine it would've been inefficient and expensive compared to backlit plastic.

Best known for their trailer at 6th and Nueces, Hat Creek features fresh Angus beef patties, hand-cut fries and Blue Bell shakes. It'll be interesting to see how this new location fares against nearby competitors like P. Terry's and Moo-Yah.

Either way, I give 'em props for thoughtfully re-purposing a fading symbol of American fast food history.

UPDATE (10/5/09): Turns out they used some neon in the sign after all. Sweet.

3 comments:

Anonymous said...

I, too, am glad to see the sign live on in some form. The area doesn't lack for good burgers, but they have a good spot next to those new condos going up.

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