Tuesday, September 28, 2010

Trader Joe's in Texas? Ha, Made You Look!

Back in August, Fortune tried to uncover the very secretive world of Trader Joe's. The company is privately owned by an über-wealthy German family that owns the worldwide Aldi supermarket chain, never talks to the press and leaves most of Trader Joe's business decisions to Americans. Most of the information in the story was gleaned from former executives and other off-the-record insiders.

While the discussion of Trader Joe's less-is-more approach to groceries is interesting in its own right, Texans hoping for an Lone Star expansion in the wake of Aldi's entrance into the Dallas/Fort Worth market may find the sentence below dismayingly revealing:

Texas and Florida have cities that boast consumers Trader Joe's covets, but insiders say the current distribution infrastructure makes it difficult for the company to efficiently get products to those states.

Well, at least they didn't say "impossible."

1 comment:

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