SXSW Getting New Digs

SXSW is getting a new home at 400 W. Bowie St. The 3-story building, now housing an architectural firm, is conveniently sandwiched between the Whole Foods behemoth and the Spring condo tower on the site of the Electric Lounge. This will put SXSW considerably closer to the epicenter of festival-related action in March than their current Hyde Park offices on 41st St.

This is a long, long way from the late 80s, when SXSW was run out of a conference room at the Chronicle's old offices on the corner of 29th and Rio Grande. Not long after that, I remember marveling at the fact they needed an entire ranch-style house (year-round, no less!) to run the fest.